Claims assessment

Can you say it here?

Choose a reviewed claim to compare its typical treatment across European Union, United Kingdom, United States, Canada, and Australia.

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“100% certified sustainable cocoa” (mass-balance)Product claim · cocoa coffee “100% sustainably sourced coffee by 2025” (target claim)Forward claim · cocoa coffee “Carbon insetting” (value-chain offsets)Entity claim · carbon climate “Climate neutral by 2030” (near-term neutrality)Entity target · carbon climate “Closed-loop” productionPractice claim · circularity waste “Conscious collection” / “eco edit” (named green range)Range claim · clothing apparel “Fairtrade” (mark) vs “fairly traded” (generic)Certification claim · social supply chain “Made from recycled plastic bottles” (rPET)Product claim · products materials “Nature-based solutions” (offsetting via NbS)Entity claim · nature sourcing “Net positive” (give-back framing)Entity claim · entity governance “Net zero by 2050” (entity target)Entity target · carbon climate “Reef-safe” sunscreenProduct claim · nature sourcing

Comparison matrix

5 reviewed regimes, side by side.

175 of 175 claims

Search claimsCategory

Claim	EU	UK	US	CA	AU
cocoa coffee“100% certified sustainable cocoa” (mass-balance)	Conditional	Conditional	Conditional	Conditional	Conditional
cocoa coffee“100% sustainably sourced coffee by 2025” (target claim)	Conditional	Conditional	Conditional	Conditional	Conditional
carbon climate“Carbon insetting” (value-chain offsets)	Conditional	Conditional	Conditional	Conditional	Conditional
carbon climate“Climate neutral by 2030” (near-term neutrality)	Restricted	Conditional	Conditional	Restricted	Conditional
circularity waste“Closed-loop” production	Conditional	Conditional	Conditional	Conditional	Conditional
clothing apparel“Conscious collection” / “eco edit” (named green range)	Restricted	Restricted	Conditional	Restricted	Restricted
social supply chain“Fairtrade” (mark) vs “fairly traded” (generic)	Restricted	Restricted	Restricted	Restricted	Restricted
products materials“Made from recycled plastic bottles” (rPET)	Conditional	Conditional	Conditional	Conditional	Conditional
nature sourcing“Nature-based solutions” (offsetting via NbS)	Conditional	Conditional	Conditional	Conditional	Conditional
entity governance“Net positive” (give-back framing)	Restricted	Restricted	Conditional	Restricted	Restricted
carbon climate“Net zero by 2050” (entity target)	Restricted	Restricted	Conditional	Restricted	Restricted
nature sourcing“Reef-safe” sunscreen	Conditional	Conditional	Conditional	Conditional	Conditional
sector claims“Regenerative agriculture” sourcing	Conditional	Conditional	Conditional	Conditional	Conditional
carbon climate“Removes CO₂ from the atmosphere” (carbon removal)	Conditional	Conditional	Conditional	Conditional	Conditional
sector claims“Sustainable aviation fuel” (SAF) flight claims	Conditional	Conditional	Conditional	Conditional	Conditional
finance investment“Sustainable fund” (product name)	Restricted	Restricted	Restricted	Restricted	Restricted
supermarkets retail“Sustainable own-brand range” (eco sub-brand)	Restricted	Restricted	Conditional	Restricted	Restricted
nature sourcing“Sustainably caught” seafood	Restricted	Restricted	Restricted	Restricted	Restricted
carbon climate1.5°C-aligned” / “Paris-aligned	Restricted	Restricted	Conditional	Restricted	Restricted
supermarkets retail100% cage-free eggs by 2025	Conditional	Conditional	Conditional	Conditional	Conditional
energy100% green electricity tariff	Conditional	Conditional	Conditional	Conditional	Conditional
bluechip report100% of suppliers compliant with our Human Rights Due Diligence by 2027	Conditional	Conditional	Conditional	Conditional	Conditional
circularity waste100% recyclable packaging	Restricted	Restricted	Restricted	Restricted	Restricted
energy100% renewable energy	Restricted	Restricted	Restricted	Restricted	Restricted
bluechip report100% renewable purchased electricity	Conditional	Conditional	Conditional	Conditional	Conditional
bluechip report100% responsibly sourced green coffee by 2025	Conditional	Conditional	Conditional	Conditional	Conditional
supermarkets retail100% responsibly sourced own-brand fish	Conditional	Conditional	Conditional	Conditional	Conditional
bluechip report100% reusable, recyclable or compostable packaging by 2030 (by volume)	Conditional	Conditional	Conditional	Conditional	Conditional
sector claims100% sustainable cotton	Conditional	Conditional	Conditional	Conditional	Conditional
bluechip report27.6% of key ingredients from farmers using regenerative agriculture	Conditional	Conditional	Conditional	Conditional	Conditional
supermarkets retail30% less plastic packaging since 2019	Conditional	Conditional	Conditional	Conditional	Conditional
bluechip report40% women in leadership by 2025	Conditional	Conditional	Conditional	Conditional	Conditional
bluechip report50/50 gender parity in management globally; 25% people of colour in US management	Conditional	Conditional	Conditional	Conditional	Conditional
carbon climate50% lower CO₂ than conventional [product]	Restricted	Restricted	Restricted	Restricted	Restricted
bluechip report96.7% of primary supply chains assessed as deforestation-free	Conditional	Conditional	Conditional	Conditional	Conditional
bluechip report98% of packaging designed for recycling	Conditional	Conditional	Conditional	Conditional	Conditional
bluechip reportAdvancing the wellbeing of 250,000 people in our food value chain	Conditional	Conditional	Conditional	Conditional	Conditional
bluechip reportAll our cocoa through our own sourcing programme	Restricted	Restricted	Conditional	Restricted	Conditional
supermarkets retailAll packaging recyclable, reusable or compostable by 2025	Conditional	Conditional	Conditional	Conditional	Conditional
finance investmentArticle 9 product	Restricted	Unregulated	Unregulated	Unregulated	Unregulated
entity governanceB Corp certified	Conditional	Conditional	Conditional	Conditional	Conditional
circularity wasteBiodegradable	Restricted	Restricted	Restricted	Restricted	Restricted
nature sourcingBiodiversity net gain	Conditional	Restricted	Conditional	Conditional	Restricted
circularity wasteBioplastic” / “bio-based plastic	Conditional	Conditional	Conditional	Conditional	Conditional
carbon climateCarbon neutral company	Restricted	Restricted	Restricted	Restricted	Restricted
carbon climateCarbon neutral product	Prohibited	Restricted	Restricted	Restricted	Restricted
energyCarbon-free data centres 24/7	Restricted	Restricted	Conditional	Restricted	Restricted
food drinkCarbon-neutral beef	Prohibited	Restricted	Restricted	Restricted	Restricted
cocoa coffeeCarbon-neutral cup of coffee	Prohibited	Restricted	Conditional	Restricted	Restricted
carbon climateCarbon-neutral event	Prohibited	Restricted	Restricted	Restricted	Restricted
sector claimsCarbon-neutral shipping” / “emission-free delivery	Restricted	Restricted	Conditional	Restricted	Conditional
products materialsChemical-free	Restricted	Restricted	Restricted	Restricted	Restricted
cocoa coffeeChild-labour remediation programme in every sourcing region	Conditional	Conditional	Conditional	Conditional	Conditional
social supply chainChild-labour-free	Restricted	Restricted	Restricted	Restricted	Restricted
circularity wasteCircular by design	Restricted	Conditional	Conditional	Restricted	Conditional
clothing apparelCircular fashion — bring back your old clothes	Conditional	Conditional	Conditional	Conditional	Conditional
energyClean energy” / “green power	Prohibited	Restricted	Restricted	Restricted	Restricted
bluechip reportClear, science-based front-of-pack nutrition labelling	Conditional	Conditional	Conditional	Conditional	Conditional
entity governanceClimate leader” / “ESG leader	Prohibited	Restricted	Restricted	Restricted	Restricted
entity governanceClimate Pledge / Race to Zero signatory	Conditional	Conditional	Conditional	Conditional	Conditional
carbon climateClimate positive / carbon negative	Prohibited	Restricted	Restricted	Restricted	Restricted
entity governanceClimate-conscious brand	Restricted	Restricted	Conditional	Restricted	Restricted
food drinkClimate-friendly meal” / “low-carbon menu item	Restricted	Conditional	Conditional	Restricted	Conditional
entity governanceCommitted to sustainability	Restricted	Restricted	Conditional	Restricted	Restricted
circularity wasteCompostable	Restricted	Restricted	Restricted	Restricted	Restricted
products materialsConcentrated formula — 50% less packaging	Conditional	Conditional	Conditional	Conditional	Conditional
sector claimsConflict-free minerals	Conditional	Conditional	Restricted	Conditional	Conditional
bluechip reportCreating better days for 4 billion people by 2030	Conditional	Conditional	Conditional	Conditional	Conditional
products materialsCruelty-free	Conditional	Conditional	Conditional	Conditional	Conditional
bluechip reportCut virgin plastic use by a third vs baseline	Conditional	Conditional	Conditional	Conditional	Conditional
nature sourcingDeforestation-free	Restricted	Restricted	Restricted	Restricted	Restricted
cocoa coffeeDeforestation-free cocoa” / “deforestation-free coffee	Restricted	Conditional	Conditional	Conditional	Conditional
cocoa coffeeDirect trade coffee	Conditional	Conditional	Conditional	Conditional	Conditional
social supply chainDiverse and inclusive employer	Conditional	Conditional	Conditional	Conditional	Conditional
products materialsEco-designed	Conditional	Conditional	Conditional	Conditional	Conditional
entity governanceEco-friendly” / “green” / “planet-friendly	Prohibited	Restricted	Restricted	Restricted	Restricted
sector claimsEco-hotel” / “sustainable stay	Restricted	Conditional	Conditional	Conditional	Conditional
social supply chainEmpowers women in our supply chain	Conditional	Conditional	Conditional	Conditional	Conditional
bluechip reportEngaging 2 billion people on our sustainability journey	Restricted	Restricted	Conditional	Restricted	Conditional
finance investmentESG fund	Restricted	Restricted	Restricted	Restricted	Restricted
finance investmentESG-screened portfolio	Conditional	Conditional	Conditional	Conditional	Conditional
social supply chainEthically made	Prohibited	Restricted	Restricted	Restricted	Restricted
cocoa coffeeEthically sourced coffee	Restricted	Restricted	Conditional	Restricted	Conditional
bluechip reportExecutive pay tied to sustainability targets	Conditional	Conditional	Conditional	Conditional	Conditional
social supply chainFair living income for farmers	Conditional	Conditional	Conditional	Conditional	Conditional
social supply chainFair wages paid throughout our supply chain	Conditional	Conditional	Conditional	Conditional	Conditional
social supply chainFree from forced labour	Restricted	Restricted	Restricted	Restricted	Restricted
circularity wasteFree take-back programme — we recycle it	Conditional	Conditional	Conditional	Conditional	Conditional
clothing apparelFully traceable — we publish our factory list	Conditional	Conditional	Conditional	Conditional	Conditional
cocoa coffeeFully traceable to farm	Conditional	Conditional	Conditional	Conditional	Conditional
nature sourcingGMO-free	Conditional	Conditional	Conditional	Conditional	Conditional
sector claimsGreen aluminium	Conditional	Conditional	Conditional	Conditional	Conditional
finance investmentGreen bond	Restricted	Restricted	Conditional	Conditional	Restricted
sector claimsGreen hydrogen	Restricted	Conditional	Conditional	Conditional	Conditional
finance investmentGreen mortgage” / “green loan	Conditional	Conditional	Conditional	Conditional	Conditional
bluechip reportGrowing sales while cutting absolute emissions	Conditional	Conditional	Conditional	Conditional	Conditional
bluechip reportHalve food waste at our factories by 2030	Conditional	Conditional	Conditional	Conditional	Conditional
bluechip reportHalve our emissions by 2030, net zero by 2050	Conditional	Conditional	Conditional	Conditional	Conditional
products materialsHome compostable	Conditional	Conditional	Conditional	Conditional	Conditional
finance investmentImpact fund	Restricted	Restricted	Restricted	Restricted	Restricted
entity governanceIndependently verified sustainability report	Conditional	Conditional	Conditional	Conditional	Conditional
social supply chainLiving wage employer	Conditional	Conditional	Conditional	Conditional	Conditional
clothing apparelLiving wages across our supply chain by 2030	Conditional	Conditional	Conditional	Conditional	Conditional
supermarkets retailLocal — supporting local farmers	Conditional	Conditional	Conditional	Conditional	Conditional
sector claimsLow-carbon concrete	Conditional	Conditional	Conditional	Conditional	Conditional
sector claimsLow-emission steel” / “green steel	Conditional	Conditional	Conditional	Conditional	Conditional
products materialsMade from ocean-bound plastic	Conditional	Conditional	Conditional	Conditional	Conditional
products materialsMade to last” / “lifetime product	Conditional	Conditional	Conditional	Conditional	Conditional
circularity wasteMade with 50% recycled content	Conditional	Conditional	Conditional	Conditional	Conditional
clothing apparelMade with recycled fibres	Conditional	Conditional	Conditional	Conditional	Conditional
products materialsMicroplastic-free	Conditional	Conditional	Conditional	Conditional	Conditional
products materialsNatural” / “all-natural	Conditional	Conditional	Conditional	Conditional	Conditional
nature sourcingNature positive	Restricted	Restricted	Conditional	Restricted	Restricted
carbon climateNet zero flight” / “CO₂-neutral delivery	Prohibited	Restricted	Restricted	Restricted	Restricted
sector claimsNet-zero building” / “net-zero home	Conditional	Conditional	Conditional	Conditional	Conditional
clothing apparelNet-zero fashion by 2040	Conditional	Conditional	Conditional	Conditional	Conditional
finance investmentNet-zero portfolio by 2050	Restricted	Restricted	Conditional	Restricted	Restricted
supermarkets retailNet-zero supermarket by 2040	Conditional	Conditional	Conditional	Conditional	Conditional
bluechip reportNo deforestation across primary commodities by end-2025	Restricted	Conditional	Conditional	Conditional	Conditional
bluechip reportNo industrial trans fats in our foods	Conditional	Conditional	Conditional	Conditional	Conditional
supermarkets retailNo palm oil in our own-brand products	Conditional	Conditional	Conditional	Conditional	Conditional
clothing apparelNo virgin plastic by 2030	Conditional	Conditional	Conditional	Conditional	Conditional
products materialsNon-toxic	Restricted	Conditional	Conditional	Conditional	Conditional
bluechip reportNourishing 1.5 billion people with foods delivering nutrients of need	Conditional	Conditional	Conditional	Conditional	Conditional
carbon climateOffset-free climate action	Conditional	Conditional	Conditional	Conditional	Conditional
nature sourcingOrganic	Prohibited	Prohibited	Prohibited	Prohibited	Restricted
nature sourcingPalm-oil-free	Conditional	Conditional	Conditional	Conditional	Conditional
circularity wastePaper-free office — saving trees	Conditional	Conditional	Conditional	Conditional	Conditional
finance investmentParis-aligned fund	Restricted	Restricted	Conditional	Restricted	Restricted
bluechip reportPaying farmers a premium for verified regenerative practices	Conditional	Conditional	Conditional	Conditional	Conditional
products materialsPFC/PFAS-free	Conditional	Conditional	Conditional	Conditional	Conditional
products materialsPlant-based	Conditional	Conditional	Conditional	Conditional	Conditional
circularity wastePlastic-free	Conditional	Conditional	Conditional	Conditional	Conditional
circularity wastePlastic-neutral	Prohibited	Restricted	Restricted	Restricted	Restricted
energyPowered by renewable electricity	Restricted	Restricted	Restricted	Restricted	Restricted
food drinkProduct carbon-footprint label (e.g. “1.2 kg CO₂e”)	Conditional	Conditional	Conditional	Conditional	Conditional
entity governancePurpose-driven company	Conditional	Conditional	Unregulated	Conditional	Conditional
nature sourcingRainforest-friendly	Restricted	Restricted	Conditional	Restricted	Restricted
circularity wasteRecyclable	Restricted	Restricted	Restricted	Restricted	Restricted
bluechip reportReduce Scope 3 FLAG emissions 45% by 2030	Conditional	Conditional	Conditional	Conditional	Conditional
bluechip reportReduce water use 30% at high-stress manufacturing sites by 2030	Conditional	Conditional	Conditional	Conditional	Conditional
circularity wasteRefillable — cuts packaging waste	Conditional	Conditional	Conditional	Conditional	Conditional
bluechip reportRegenerative practices implemented on 50% of programme farms	Conditional	Conditional	Conditional	Conditional	Conditional
cocoa coffeeRegeneratively grown cocoa	Conditional	Conditional	Conditional	Conditional	Conditional
products materialsRepairable” / “designed for repair	Conditional	Conditional	Conditional	Conditional	Conditional
supermarkets retailResponsibly farmed meat	Conditional	Conditional	Conditional	Conditional	Conditional
bluechip reportResponsibly source 12 priority ingredients by 2030	Conditional	Conditional	Conditional	Conditional	Conditional
nature sourcingResponsibly sourced cocoa/coffee	Restricted	Restricted	Conditional	Restricted	Restricted
carbon climateScience-based targets validated	Conditional	Conditional	Conditional	Conditional	Conditional
bluechip reportScope 1, 2 and 3 emissions independently verified	Conditional	Conditional	Conditional	Conditional	Conditional
products materialsSecond-life batteries” / “battery repurposed	Conditional	Conditional	Conditional	Conditional	Conditional
cocoa coffeeShade-grown, bird-friendly coffee	Conditional	Conditional	Conditional	Conditional	Conditional
finance investmentSustainability-linked bond — ambitious SPTs	Conditional	Conditional	Conditional	Conditional	Conditional
finance investmentSustainability-linked loan — ambitious SPTs	Conditional	Conditional	Conditional	Conditional	Conditional
entity governanceSustainable company	Prohibited	Restricted	Restricted	Restricted	Restricted
products materialsSustainable fashion” / “sustainable clothing line	Restricted	Restricted	Conditional	Restricted	Restricted
nature sourcingSustainable palm oil	Restricted	Restricted	Conditional	Restricted	Restricted
food drinkSustainably farmed salmon	Conditional	Conditional	Conditional	Conditional	Conditional
nature sourcingSustainably sourced timber	Restricted	Restricted	Restricted	Restricted	Restricted
social supply chainSweatshop-free	Conditional	Conditional	Conditional	Conditional	Conditional
entity governanceTop-rated by ESG agencies	Restricted	Restricted	Conditional	Conditional	Conditional
circularity wasteUpcycled	Conditional	Conditional	Conditional	Conditional	Conditional
products materialsVegan	Conditional	Conditional	Conditional	Conditional	Conditional
clothing apparelVegan leather	Conditional	Conditional	Conditional	Conditional	Conditional
nature sourcingWater-neutral” / “water positive	Prohibited	Restricted	Conditional	Restricted	Restricted
sector claimsWater-saving” / “uses 40% less water	Conditional	Conditional	Conditional	Conditional	Conditional
clothing apparelWaterless dyeing	Conditional	Conditional	Conditional	Conditional	Conditional
carbon climateWe offset all our emissions	Restricted	Conditional	Conditional	Restricted	Conditional
bluechip reportWe've cut net GHG emissions 24.5% vs our 2018 baseline	Conditional	Conditional	Conditional	Conditional	Conditional
supermarkets retailWe’ve halved food waste (SDG 12.3)	Conditional	Conditional	Conditional	Conditional	Conditional
bluechip reportWe've reached over 835,000 farmers through our programmes	Conditional	Conditional	Conditional	Conditional	Conditional
circularity wasteZero waste to landfill	Conditional	Conditional	Conditional	Restricted	Conditional
energyZero-carbon electricity	Conditional	Conditional	Conditional	Conditional	Conditional
carbon climateZero-emission vehicle	Restricted	Restricted	Conditional	Restricted	Restricted
clothing apparelZero-waste production” / “deadstock collection	Conditional	Conditional	Conditional	Conditional	Conditional

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This is an informational reference, not legal advice. Results describe a typical use; exact wording, product, market and date can change the assessment.