Climate positiveCloseDictionary termClimate positiveA claim that an activity goes beyond net zero by removing more greenhouse gases from the atmosphere than it emits — a marketing-forward term without a settled technical standard.Read the full definition → / carbon negativeCloseDictionary termCarbon negativeRemoving more carbon dioxide from the atmosphere than is emitted — a claim category beyond carbon neutrality, popularised by corporate pledges such as Microsoft's 2030 commitment.Read the full definition →

Remove; if removals claimed — robust MRV, permanenceCloseDictionary termPermanencePermanence is the durability of an emissions reduction or removal over the period required for the claim, methodology or climate benefit to remain valid.Read the full definition →, no double countingCloseDictionary termDouble countingDouble counting occurs when the same emissions reduction, removal, credit or climate benefit is counted more than once toward claims or obligations.Read the full definition →

Net removals beyond own footprint; boundary defined; third-party verificationCloseDictionary termVerificationThe evidence-based confirmation that a claim about events, data or results already obtained is truthfully stated within defined criteria, scope and materiality.Read the full definition →

Quantified net-negative balance; durable removal standard; CA website disclosures

Product-level claims need an adequate and proper testCloseDictionary termAdequate and proper testProduct-level environmental benefit claim requires testing **before** the claim; test must fit the claim's representationRead the full definition →; business/activity-level claims need substantiationCloseDictionary termSubstantiationThe documented body of relevant, reliable and current evidence that supports the exact wording, scope, comparison and overall impression of a claim before and while it is communicated.Read the full definition → (the internationally recognised methodology requirement was repealed); reverse onus remains; private Tribunal access for business-level claims was removed.

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Definition on pack/in ad; net-negative arithmetic substantiated