EU · directive
Directive (EU) 2024/825 amending UCPD 2005/29/EC and CRD 2011/83/EU
ScopeAll traders making environmental claims to EU consumers
In plain language
The EU's anti-Dictionary termGreenwashingCommunication or presentation that creates a misleading impression of environmental or sustainability performance, whether through falsehood, vagueness, selective disclosure, unsupported comparison or...Read the full definition law. Adds Annex I banned practices: generic environmental claims without demonstrated recognised excellent performance; claims based on offsetting that a product is climate-neutral; self-created Dictionary termSustainabilityThe capacity to maintain valued social, ecological and economic functions over time without depleting the foundations on which they depend or shifting unacceptable costs to others.Read the full definition labels; and Dictionary termDurabilityDurability is the extent to which a claimed climate or sustainability outcome is expected to last without being reversed, weakened or materially undermined over the relevant time horizon.Read the full definition /obsolescence misrepresentations. Works alongside UCPD Articles 6/7 on misleading actions and omissions.
Member State research
Explore the dated country research, official source links and outstanding review. The report does not establish current national applicability.
Research question: Identify all ways in which the selected Member State's implementing legislation has different or additional requirements than Directive (EU) 2024/825. Cite each national provision and distinguish enacted requirements from proposals, guidance and unresolved points.
Open the 27-country research reportFormal requirements
Reviewed provisions grouped by practical purpose. Use the official text for the full legal context.
Transposition 27 Mar 2026
Empowering Consumers Directive (EmpCo) — Directive (EU) 2024/825 (amends UCPD 2005/29/EC + CRD 2011/83/EU) · instrument-level citationapplication 27 Sep 2026
Empowering Consumers Directive (EmpCo) — Directive (EU) 2024/825 (amends UCPD 2005/29/EC + CRD 2011/83/EU) · instrument-level citationCommission FAQ (Nov 2025, updated 18 May 2026) is interpretive, non-binding
Empowering Consumers Directive (EmpCo) — Directive (EU) 2024/825 (amends UCPD 2005/29/EC + CRD 2011/83/EU) · instrument-level citationPoint 4a — generic Dictionary termEnvironmental ClaimA statement, symbol or representation that communicates or implies that a product, service, organisation or activity has a particular environmental characteristic, performance or effect.Read the full definition without demonstrated recognised excellent environmental performance relevant to the claim (recital 9 examples: "environmentally friendly", "eco-friendly", "green", "nature's friend", "ecological", "climate friendly", "Dictionary termBiodegradableBiodegradable means a material can be broken down by biological processes, but the claim is incomplete without conditions, timeframe and environment.Read the full definition ", "biobased", "carbon-neutral", "climate neutral", "carbon compensated", "carbon positive").
Empowering Consumers Directive (EmpCo) · instrument-level citationPoint 4b — Dictionary termEnvironmental ClaimA statement, symbol or representation that communicates or implies that a product, service, organisation or activity has a particular environmental characteristic, performance or effect.Read the full definition about the entire product or business when it concerns only one aspect/activity.
Empowering Consumers Directive (EmpCo) · instrument-level citationPoint 4c — claiming, based on offsetting of GHG emissions, that a product has neutral/reduced/positive environmental impact (recital 12 examples: "climate neutral", "CO2 neutral certified", "carbon positive", "climate Dictionary termNet zeroA state in which anthropogenic greenhouse-gas emissions are balanced by anthropogenic removals over a specified period and within a defined boundary.Read the full definition ", "climate compensated", "reduced climate impact", "limited CO2 footprint"); permitted only if based on the product's actual lifecycle impact in its own Dictionary termValue ChainThe full sequence of activities that create and deliver value — the analytical unit for footprints, due diligence and accountability.Read the full definition .
Empowering Consumers Directive (EmpCo) · instrument-level citationPoint 10a — presenting legal requirements common to all products as a distinctive feature of the trader's offer.
Empowering Consumers Directive (EmpCo) · instrument-level citationModernisation Directive penalties — widespread-infringement fines of at least 4% of turnover.
Empowering Consumers Directive (EmpCo) · instrument-level citationHarmonised label for commercial guarantees of Dictionary termDurabilityDurability is the extent to which a claimed climate or sustainability outcome is expected to last without being reversed, weakened or materially undermined over the relevant time horizon.Read the full definition >2 years
Empowering Consumers Directive (EmpCo) — Directive (EU) 2024/825 (amends UCPD 2005/29/EC + CRD 2011/83/EU) · instrument-level citationpre-contractual reparability information
Empowering Consumers Directive (EmpCo) — Directive (EU) 2024/825 (amends UCPD 2005/29/EC + CRD 2011/83/EU) · instrument-level citationDictionary
Terms with a retained, published connection to this legal source.
Claims
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156 of 156 connected claims shown
Examples in this selection