Claims assessment · Entity claim

“Carbon Dictionary termInsettingInsetting is the use of emissions reduction or removal activities within an organisation’s own value chain, often in contrast to offsetting outside that value chain.Read the full definition ” (Dictionary termValue ChainThe full sequence of activities that create and deliver value — the analytical unit for footprints, due diligence and accountability.Read the full definition offsets)

Typical treatment across 5 reviewed regimes. Every verdict below is tied to a stated legal hook.

Market comparison

How this claim is typically treated

5 reviewed markets · one comparison

MarketTypical treatmentLegal basisWhat is required
European UnionEUConditional
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UCPD Art. 6; ESRS E1 separation of reductions vs credits

Dictionary termInsettingInsetting is the use of emissions reduction or removal activities within an organisation’s own value chain, often in contrast to offsetting outside that value chain.Read the full definition not a regulated term — reductions within own Dictionary termValue ChainThe full sequence of activities that create and deliver value — the analytical unit for footprints, due diligence and accountability.Read the full definition must be accounted per GHG Protocol scope rules, not double-counted as credits.

United KingdomUKConditional
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CMA Green Claims Code

Explain mechanism plainly; evidence the intervention sits inside the Dictionary termValue ChainThe full sequence of activities that create and deliver value — the analytical unit for footprints, due diligence and accountability.Read the full definition .

United StatesUSConditional
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FTC 260.4/.5

Substantiate project reality and accounting boundary.

CanadaCAConditional
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Competition Act s.74.01(1)(b.1)–(b.2), as amended by Bill C-15 (2026)

Product-level claims need an Dictionary termAdequate and proper testProduct-level environmental benefit claim requires testing **before** the claim; test must fit the claim's representationRead the full definition ; business/activity-level claims need Dictionary termSubstantiationThe documented body of relevant, reliable and current evidence that supports the exact wording, scope, comparison and overall impression of a claim before and while it is communicated.Read the full definition (the internationally recognised methodology requirement was repealed); reverse onus remains; private Tribunal access for business-level claims was removed.

AustraliaAUConditional

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ACL s.18

Avoid implying certified offsets where none exist.

Last reviewed 22 Aug 2026This is an informational comparison, not legal advice.

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This is an informational reference, not legal advice. Verdicts reflect the typical use of this claim; exact wording, product, market and date can change the assessment.

Last verified 2026-08-22.

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