Claims assessment · Entity claim

We’ve halved food waste (SDG 12.3)

Typical treatment across 5 reviewed regimes. Every verdict below is tied to a stated legal hook.

Market comparison

How this claim is typically treated

5 reviewed markets · one comparison

MarketTypical treatmentLegal basisWhat is required
European UnionEUConditional
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UCPD; CSRD ESRS E5 if in scope

FLW Protocol methodology; boundary (retail ops vs Dictionary termSupply chainupstream focus (services, transport/logistics excluded)Read the full definition vs customer) stated; donation vs diversion vs waste split disclosed.

United KingdomUKConditional
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CMA Code; WRAP Food Waste Reduction Roadmap

Consistent with WRAP reporting.

United StatesUSConditional
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FTC 260.4

FLW Standard-based inventory.

CanadaCAConditional
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Competition Act s.74.01(1)(b.1)–(b.2), as amended by Bill C-15 (2026)

Product-level claims need an Dictionary termAdequate and proper testProduct-level environmental benefit claim requires testing **before** the claim; test must fit the claim's representationRead the full definition ; business/activity-level claims need Dictionary termSubstantiationThe documented body of relevant, reliable and current evidence that supports the exact wording, scope, comparison and overall impression of a claim before and while it is communicated.Read the full definition (the internationally recognised methodology requirement was repealed); reverse onus remains; private Tribunal access for business-level claims was removed.

AustraliaAUConditional

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ACL s.18

Dictionary termBaselineA documented reference condition, value or scenario against which change is assessed, defined for a specific indicator, population, boundary and point or period in time.Read the full definition + method on file.

Last reviewed 22 Aug 2026This is an informational comparison, not legal advice.

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Important limit

This is an informational reference, not legal advice. Verdicts reflect the typical use of this claim; exact wording, product, market and date can change the assessment.

Last verified 2026-08-22.

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