Claims assessment · Range claim
“Sustainable own-brand range” (eco sub-brand)
Typical treatment across 5 reviewed regimes. Every verdict below is tied to a stated legal hook.
Market comparison
How this claim is typically treated
5 reviewed markets · one comparison
| Market | Typical treatment | Legal basis | What is required |
|---|---|---|---|
| European UnionEU | Restricted | View legal reasoningEmpCo Annex I (generic claims) | Range-level generic Dictionary termSustainabilityThe capacity to maintain valued social, ecological and economic functions over time without depleting the foundations on which they depend or shifting unacceptable costs to others.Read the full definition claims banned without recognised excellent performance per product; criteria must be published and product-level. |
| United KingdomUK | Restricted | View legal reasoningCMA Code | Published range criteria; every SKU meets them. |
| United StatesUS | Conditional | View legal reasoningFTC 260.4/.6 | Criteria disclosed; SKU compliance evidence. |
| CanadaCA | Restricted | View legal reasoningCompetition Act s.74.01(1)(b.1)/(b.2) | SKU-level test/Dictionary termSubstantiationThe documented body of relevant, reliable and current evidence that supports the exact wording, scope, comparison and overall impression of a claim before and while it is communicated.Read the full definition files. |
| AustraliaAU | Restricted | A direct source link has not yet been added for this assessment. View legal reasoningACL s.18 | Range criteria + SKU evidence. |
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Standards and schemes relevant to this claim
These relationships are conditional. A listed standard does not automatically prove every use of the claim.