Claims assessment · Product/range claim
100% responsibly sourced own-brand fish
Typical treatment across 5 reviewed regimes. Every verdict below is tied to a stated legal hook.
Market comparison
How this claim is typically treated
5 reviewed markets · one comparison
| Market | Typical treatment | Legal basis | What is required |
|---|---|---|---|
| European UnionEU | Conditional | View legal reasoningUCPD; CFP marketing standards | Dictionary termCertificationA third-party attestation that a product, process, service, system or person fulfils specified requirements within a defined scope.Read the full definition (MSC/ASC) or documented Fishery Improvement Project status per SKU; '100%' needs full SKU coverage. |
| United KingdomUK | Conditional | View legal reasoningCMA Code | SKU-level Dictionary termCertificationA third-party attestation that a product, process, service, system or person fulfils specified requirements within a defined scope.Read the full definition coverage. |
| United StatesUS | Conditional | View legal reasoningFTC 260.4/.6; FDA seafood labelling | Dictionary termCertificationA third-party attestation that a product, process, service, system or person fulfils specified requirements within a defined scope.Read the full definition records per product line. |
| CanadaCA | Conditional | View legal reasoningCompetition Act s.74.01(1)(b.1) | Coverage Dictionary termVerificationThe evidence-based confirmation that a claim about events, data or results already obtained is truthfully stated within defined criteria, scope and materiality.Read the full definition . |
| AustraliaAU | Conditional | A direct source link has not yet been added for this assessment. View legal reasoningACL s.18 | Dictionary termCertificationA third-party attestation that a product, process, service, system or person fulfils specified requirements within a defined scope.Read the full definition dossier; ACCC seafood checks. |
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Review your exact wordingEvidence context
Standards and schemes relevant to this claim
These relationships are conditional. A listed standard does not automatically prove every use of the claim.
Requires a current valid certificate within the scheme's scope; certification supports but does not by itself prove the claim — wording must reflect certified scope and assurance level.
ASC Farm Standard V1.0 (interim V1.0.1A2 from 2026-08-05)Relationship basis: Standards review 02 · source-linked relationship review · 24 August 2026Marine Stewardship Council (MSC)Certification scheme · May support subject to conditionsRequires a current valid certificate within the scheme's scope; certification supports but does not by itself prove the claim — wording must reflect certified scope and assurance level.
MSC Fisheries Standard v3.1 (v3.0 published 2022-10-26; v3.1 2024-07-22)Relationship basis: Standards review 02 · source-linked relationship review · 24 August 2026