Claims assessment · Entity claim

30% less plastic packaging since 2019

Typical treatment across 5 reviewed regimes. Every verdict below is tied to a stated legal hook.

Market comparison

How this claim is typically treated

5 reviewed markets · one comparison

MarketTypical treatmentLegal basisWhat is required
European UnionEUConditional
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UCPD; PPWR context (Reg 2025/40)

Dictionary termBaseline yearThe reference year against which emissions performance, reductions or target progress are measured.Read the full definition and measurement boundary stated; absolute vs per-unit basis disclosed; includes all owned packaging.

United KingdomUKConditional
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CMA Code; pEPR data

Dictionary termBaselineA documented reference condition, value or scenario against which change is assessed, defined for a specific indicator, population, boundary and point or period in time.Read the full definition + methodology; consistent with packaging-EPR filings.

United StatesUSConditional
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FTC 260.4

Quantified Dictionary termBaselineA documented reference condition, value or scenario against which change is assessed, defined for a specific indicator, population, boundary and point or period in time.Read the full definition comparison on file.

CanadaCAConditional
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Competition Act s.74.01(1)(b.1)

Pre-claim measurement.

AustraliaAUConditional

A direct source link has not yet been added for this assessment.

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ACL s.18; APCO reporting consistency

Figures reconcile with APCO packaging reports.

Last reviewed 22 Aug 2026This is an informational comparison, not legal advice.

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Important limit

This is an informational reference, not legal advice. Verdicts reflect the typical use of this claim; exact wording, product, market and date can change the assessment.

Last verified 2026-08-22.

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