Claim Explorer · reviewed example · Product claim
Circular by design
This page shows the EU-level EmpCo assessment. EU-27 country research keeps national implementation and unresolved country questions separate.
When the EmpCo rules apply
Member States must apply their measures implementing Directive (EU) 2024/825 from . This EU assessment does not decide how a specific claim is treated in a Member State.
Read the official Directive · Article 4(1) · Source checked .
Market comparison
How this claim is typically treated
1 of 1 active market with a published assessment
| Market | Typical treatment | Legal basis | What is required |
|---|---|---|---|
| European UnionEU | Conditional | View legal reasoningDirective (EU) 2024/825, Article 1(1)(b), adding UCPD Article 2(o) and 2(q), and Article 1(4), adding UCPD Annex I point 4a; Article 4(1) requires Member States to apply their measures from 27 September 2026. | Establish the exact consumer-facing wording and product attributes meant by 'circular by design'; record any clear same-medium specification, evidence of recognised excellent environmental performance if the claim is generic, market and applicable national measure. ESPR product requirements may become relevant only for a covered product group and adopted Dictionary termDelegated actA delegated act is a secondary legal instrument that supplements or amends specific non-essential elements of a primary legislative act within an authorised scope.Read the full definition . |
EU-27 context
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What this country research does
It records dated sources and open questions; it does not decide that a claim is permitted in that market. The register began on 2026-08-28, and later findings carry their own check dates.
Sources behind this example
Why this result?
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Claim boundary
What this assessment covers
- Subject
- product · Named product and the specific design features meant by circular.
- Lifecycle boundary
- full value chain — Materials, manufacture, use, repair, recovery and end-of-life are potentially material.
- Claimed outcome or activity
- output
- Value-chain stages
- materials, manufacturing, use phase, reverse logistics, end of life
- Geographic scope
- EU, UK, US, CA, AU
- Comparator
- Not yet assessed
- Metric
- Not yet assessed
Circular by design is broad. Before reuse, specify the exact attributes and boundaries rather than implying total circularity.
Source trace
Published sources
These legal references support the regulatory assessment. They do not prove that a product achieves this claim.
- Directive (EU) 2024/825 — Empowering consumers for the green transition (opens official source in a new tab) · Legal basis · EUR-Lex
Date or version: 2026-08-21
Article 1(4); Annex point (4)(a), adding UCPD Annex I point 4a
Official EmpCo text supporting this EU-level assessment; it is not product substantiation.
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