Claims assessment · Product claim

Circular by design

Typical treatment across 5 reviewed regimes. Every verdict below is tied to a stated legal hook.

Market comparison

How this claim is typically treated

5 reviewed markets · one comparison

MarketTypical treatmentLegal basisWhat is required
European UnionEURestricted
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UCPD; ESPR delegated acts will define parameters (durability, reparability, recycled content)

Evidence vs ESPR parameters; Digital Product Passport readiness Name the circular attributes, lifecycle boundary and material limitations; support Dictionary termRepairRepair is the action of restoring a product or component to working condition so it can continue to be used.Read the full definition , Dictionary termReuseReuse is the use of a product, component or material again for the same or a similar purpose without major reprocessing.Read the full definition , recycled-content, take-back or recyclability elements separately and avoid an unqualified whole-product or zero-waste impression.

United KingdomUKConditional
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CMA Code

Explain circularity basis (Dictionary termRepairRepair is the action of restoring a product or component to working condition so it can continue to be used.Read the full definition , take-back, recyclability) Name the circular attributes, lifecycle boundary and material limitations; support repair, Dictionary termReuseReuse is the use of a product, component or material again for the same or a similar purpose without major reprocessing.Read the full definition , recycled-content, take-back or recyclability elements separately and avoid an unqualified whole-product or zero-waste impression.

United StatesUSConditional
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FTC 260.4

Specific attribute Dictionary termSubstantiationThe documented body of relevant, reliable and current evidence that supports the exact wording, scope, comparison and overall impression of a claim before and while it is communicated.Read the full definition Name the circular attributes, lifecycle boundary and material limitations; support Dictionary termRepairRepair is the action of restoring a product or component to working condition so it can continue to be used.Read the full definition , reuse, recycled-content, take-back or recyclability elements separately and avoid an unqualified whole-product or zero-waste impression.

CanadaCARestricted
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s.74.01(1)(b.2)

Methodology Name the circular attributes, lifecycle boundary and material limitations; support Dictionary termRepairRepair is the action of restoring a product or component to working condition so it can continue to be used.Read the full definition , Dictionary termReuseReuse is the use of a product, component or material again for the same or a similar purpose without major reprocessing.Read the full definition , recycled-content, take-back or recyclability elements separately and avoid an unqualified whole-product or zero-waste impression.

AustraliaAUConditional

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ACL

Dictionary termSubstantiationThe documented body of relevant, reliable and current evidence that supports the exact wording, scope, comparison and overall impression of a claim before and while it is communicated.Read the full definition Name the circular attributes, lifecycle boundary and material limitations; support Dictionary termRepairRepair is the action of restoring a product or component to working condition so it can continue to be used.Read the full definition , reuse, recycled-content, take-back or recyclability elements separately and avoid an unqualified whole-product or zero-waste impression.

Last reviewed 22 Aug 2026This is an informational comparison, not legal advice.

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This is an informational reference, not legal advice. Verdicts reflect the typical use of this claim; exact wording, product, market and date can change the assessment.

Last verified 2026-08-22.

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