Claims assessment · Product claim
Rainforest-friendly
Typical treatment across 5 reviewed regimes. Every verdict below is tied to a stated legal hook.
Market comparison
How this claim is typically treated
5 reviewed markets · one comparison
| Market | Typical treatment | Legal basis | What is required |
|---|---|---|---|
| European UnionEU | Restricted | Empowering Consumers Directive (EmpCo)Official text ↗EU Deforestation Regulation (EUDR)Official text ↗ View legal reasoningEmpCo Annex I (generic claim); EUDR where covered commodity | Generic halo claim banned without recognised excellent performance; covered commodities need EUDR DDS; Dictionary termCertification schemeA certification scheme is a structured set of rules, criteria and processes used to certify that a product, service, system, site or organisation meets specified requirements.Read the full definition named. |
| United KingdomUK | Restricted | View legal reasoningCMA Code | Generic nature claims fail specificity test; name Dictionary termCertificationA third-party attestation that a product, process, service, system or person fulfils specified requirements within a defined scope.Read the full definition and scope. |
| United StatesUS | Conditional | View legal reasoningFTC 260.4 | Qualify to specific certified attribute. |
| CanadaCA | Restricted | View legal reasoningCompetition Act s.74.01(1)(b.1)–(b.2), as amended by Bill C-15 (2026) | Product-level claims need an Dictionary termAdequate and proper testProduct-level environmental benefit claim requires testing **before** the claim; test must fit the claim's representationRead the full definition ; business/activity-level claims need Dictionary termSubstantiationThe documented body of relevant, reliable and current evidence that supports the exact wording, scope, comparison and overall impression of a claim before and while it is communicated.Read the full definition (the internationally recognised methodology requirement was repealed); reverse onus remains; private Tribunal access for business-level claims was removed. |
| AustraliaAU | Restricted | A direct source link has not yet been added for this assessment. View legal reasoningACL s.18; ACCC generic-claim priority | Specific, evidenced attribute required. |
Review your exact wording
Next, add your wording, evidence and market context for a guided review.
Review your exact wordingEvidence context
Standards and schemes relevant to this claim
These relationships are conditional. A listed standard does not automatically prove every use of the claim.
Requires a current valid certificate within the scheme's scope; certification supports but does not by itself prove the claim — wording must reflect certified scope and assurance level.
FSC-STD-01-001 V5-3 (Principles & Criteria); FSC-STD-40-004 V3-1 (Chain of Custody)Relationship basis: Standards review 02 · source-linked relationship review · 24 August 2026Rainforest Alliance (2020 Standard, incl. legacy UTZ)Certification scheme · May support subject to conditionsRequires a current valid certificate within the scheme's scope; certification supports but does not by itself prove the claim — wording must reflect certified scope and assurance level.
Sustainable Agriculture Standard v1.4 (Farm + Supply Chain); Regenerative Agriculture Standard Farm Requirements v1.0 + SC Requirements v1.5Relationship basis: Standards review 02 · source-linked relationship review · 24 August 2026