Claim Explorer · reviewed example · Durability claim

Made to last” / “lifetime product

This page shows the EU-level EmpCo assessment. EU-27 country research keeps national implementation and unresolved country questions separate.

When the EmpCo rules apply

Member States must apply their measures implementing Directive (EU) 2024/825 from . This EU assessment does not decide how a specific claim is treated in a Member State.

Read the official Directive · Article 4(1) · Source checked .

Market comparison

How this claim is typically treated

1 of 1 active market with a published assessment

MarketTypical treatmentLegal basisWhat is required
European UnionEUConditional
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EmpCo Annex I (durability obsolescence bans); UCPD

Cannot claim Dictionary termDurabilityDurability is the extent to which a claimed climate or sustainability outcome is expected to last without being reversed, weakened or materially undermined over the relevant time horizon.Read the full definition beyond realistic lifespan; commercial guarantee terms must match 'lifetime' implications; spare parts commitments. Define lifetime and the model/configuration covered; retain accelerated-ageing or representative-use testing, maintenance assumptions, expected service-life distribution and failure criteria; align any warranty or guarantee wording.

About this assessment

Assessment last reviewed 22 Aug 2026. The comparison reflects the sources and market information shown above.

EU-27 context

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What this country research does

It records dated sources and open questions; it does not decide that a claim is permitted in that market. The register began on 2026-08-28, and later findings carry their own check dates.

Sources behind this example

Why this result?

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Claim boundary

What this assessment covers

Subject
product · Named model; the meaning of made to last or lifetime must be defined.
Lifecycle boundary
use phase — Expected service life under foreseeable use and maintenance.
Claimed outcome or activity
output
Value-chain stages
use phase
Geographic scope
EU, UK, US, CA, AU
Metric
Not yet assessed

Define whose lifetime, expected use, maintenance, failure threshold, exclusions and relationship to the warranty.

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Published sources

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Limits and record details

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Claim record last reviewed 2026-08-22.

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