Claims assessment · Durability claim

Made to last” / “lifetime product

Typical treatment across 5 reviewed regimes. Every verdict below is tied to a stated legal hook.

Market comparison

How this claim is typically treated

5 reviewed markets · one comparison

MarketTypical treatmentLegal basisWhat is required
European UnionEUConditional
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EmpCo Annex I (durability obsolescence bans); UCPD

Cannot claim Dictionary termDurabilityDurability is the extent to which a claimed climate or sustainability outcome is expected to last without being reversed, weakened or materially undermined over the relevant time horizon.Read the full definition beyond realistic lifespan; commercial guarantee terms must match 'lifetime' implications; spare parts commitments. Define lifetime and the model/configuration covered; retain accelerated-ageing or representative-use testing, maintenance assumptions, expected service-life distribution and failure criteria; align any warranty or guarantee wording.

United KingdomUKConditional
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CMA Code; DMCC banned practices

Quantified lifespan basis; guarantee Dictionary termAlignmentThe deliberate process of making strategies, requirements, incentives, data or actions consistent enough to support a shared objective without necessarily making them identical.Read the full definition . Define lifetime and the model/configuration covered; retain accelerated-ageing or representative-use testing, maintenance assumptions, expected service-life distribution and failure criteria; align any warranty or guarantee wording.

United StatesUSConditional
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FTC Act s.5

Dictionary termDurabilityDurability is the extent to which a claimed climate or sustainability outcome is expected to last without being reversed, weakened or materially undermined over the relevant time horizon.Read the full definition testing data; 'lifetime' must define whose lifetime. Define lifetime and the model/configuration covered; retain accelerated-ageing or representative-use testing, maintenance assumptions, expected service-life distribution and failure criteria; align any warranty or guarantee wording.

CanadaCAConditional
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Competition Act s.74.01(1)(b.1)

Accelerated-ageing/usage test evidence. Define lifetime and the model/configuration covered; retain accelerated-ageing or representative-use testing, maintenance assumptions, expected service-life distribution and failure criteria; align any warranty or guarantee wording.

AustraliaAUConditional

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ACL s.18 + consumer guarantees

Claims cannot exceed statutory guarantee reality. Define lifetime and the model/configuration covered; retain accelerated-ageing or representative-use testing, maintenance assumptions, expected service-life distribution and failure criteria; align any warranty or guarantee wording.

Last reviewed 22 Aug 2026This is an informational comparison, not legal advice.

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Important limit

This is an informational reference, not legal advice. Verdicts reflect the typical use of this claim; exact wording, product, market and date can change the assessment.

Last verified 2026-08-22.

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