Claim Explorer · reviewed example · Product claim

Cruelty-free

This page shows the EU-level EmpCo assessment. EU-27 country research keeps national implementation and unresolved country questions separate.

When the EmpCo rules apply

Member States must apply their measures implementing Directive (EU) 2024/825 from 27 September 2026. This EU assessment does not decide how a specific claim is treated in a Member State.

Read the official Directive · Article 4(1) · Source checked 24 September 2026.

Market comparison

How this claim is typically treated

1 of 1 active market with a published assessment

Market	Typical treatment	Legal basis	What is required
European UnionEU	Conditional	Empowering Consumers Directive (EmpCo)Official text View legal reasoning Cosmetics Reg 1223/2009 (testing ban); UCPD	Animal-testing ban context makes bare claims potentially trivially true — must distinguish vs legal Dictionary termBaselineA documented reference condition, value or scenario against which change is assessed, defined for a specific indicator, population, boundary and point or period in time.Read the full definition ; global Dictionary termSupply chainupstream focus (services, transport/logistics excluded)Read the full definition testing (e.g. China legacy rules) disqualifies.

EU-27 context

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What this country research does

It records dated sources and open questions; it does not decide that a claim is permitted in that market. The register began on 2026-08-28, and later findings carry their own check dates.

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Evidence context

Standards and schemes relevant to this claim

These relationships are conditional. A listed standard does not automatically prove every use of the claim.

Relationship review basis

Standards review 02 · source-linked relationship review · 24 August 2026

Leaping BunnyCertification scheme · May support subject to conditions

Requires a current valid certificate within the scheme's scope; certification supports but does not by itself prove the claim — wording must reflect certified scope and assurance level.

Not publicly disclosed — Corporate Standard of Compassion for Animals, rolling revisions, no public version number