Claims assessment · Comparative claim
50% lower CO₂ than conventional [product]
Typical treatment across 5 reviewed regimes. Every verdict below is tied to a stated legal hook.
Market comparison
How this claim is typically treated
5 reviewed markets · one comparison
| Market | Typical treatment | Legal basis | What is required |
|---|---|---|---|
| European UnionEU | Restricted | View legal reasoningUCPD Art 6/7; comparative advertising rules; Green Claims Dir (stalled) would require LCA | Identical Dictionary termFunctional unitA functional unit is the quantified function of a product system used as the reference basis for comparison in life cycle assessment.Read the full definition ; stated boundary; verified dataset (EPD/PEF) |
| United KingdomUK | Restricted | View legal reasoningCMA Code; CAP 11 | Basis of comparison disclosed; like-for-like |
| United StatesUS | Restricted | View legal reasoningFTC 260.4/260.6 comparative claims | Basis stated; competent and reliable evidence |
| CanadaCA | Restricted | View legal reasonings.74.01(1)(b.1) | Test before claim; retain data |
| AustraliaAU | Restricted | A direct source link has not yet been added for this assessment. View legal reasoningACL s.18/29 | Basis disclosed; ACCC comparative principles |
Review your exact wording
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Review your exact wordingEvidence context
Standards and schemes relevant to this claim
These relationships are conditional. A listed standard does not automatically prove every use of the claim.
Alignment with the framework is relevant evidence; frameworks define process, not outcomes — claim wording must not imply certification.
PEF/OEF method per Commission Recommendation (EU) 2021/2279 + approved PEFCRsRelationship basis: Standards review 02 · source-linked relationship review · 24 August 2026ISO 14025 / EN 15804 (EPDs)Reporting standard · Provides evidence relevant toDisclosure against this standard provides evidence relevant to the claim; the standard does not certify performance.
ISO 14025:2006 (Type III EPDs); EN 15804+A2:2019 (construction)Relationship basis: Standards review 02 · source-linked relationship review · 24 August 2026