Claim Explorer · reviewed example · Comparative claim
50% lower CO₂ than conventional [product]
This page shows the EU-level EmpCo assessment. EU-27 country research keeps national implementation and unresolved country questions separate.
When the EmpCo rules apply
Member States must apply their measures implementing Directive (EU) 2024/825 from . This EU assessment does not decide how a specific claim is treated in a Member State.
Read the official Directive · Article 4(1) · Source checked .
Market comparison
How this claim is typically treated
1 of 1 active market with a published assessment
| Market | Typical treatment | Legal basis | What is required |
|---|---|---|---|
| European UnionEU | Restricted | View legal reasoningUCPD Art 6/7; comparative advertising rules; Green Claims Dir (stalled) would require LCA | Identical Dictionary termFunctional unitA functional unit is the quantified function of a product system used as the reference basis for comparison in life cycle assessment.Read the full definition ; stated boundary; verified dataset (EPD/PEF) |
EU-27 context
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Choose the market where the claim will appear. The EU Directive is the starting point; the country record shows the national source and questions still to check.
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What this country research does
It records dated sources and open questions; it does not decide that a claim is permitted in that market. The register began on 2026-08-28, and later findings carry their own check dates.
Review your exact wording
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Review this claimEvidence context
Standards and schemes relevant to this claim
These relationships are conditional. A listed standard does not automatically prove every use of the claim.
Relationship review basis
Standards review 02 · source-linked relationship review · 24 August 2026
Alignment with the framework is relevant evidence; frameworks define process, not outcomes — claim wording must not imply certification.
PEF/OEF method per Commission Recommendation (EU) 2021/2279 + approved PEFCRsISO 14025 / EN 15804 (EPDs)Reporting standard · Provides evidence relevant toDisclosure against this standard provides evidence relevant to the claim; the standard does not certify performance.
ISO 14025:2006 (Type III EPDs); EN 15804+A2:2019 (construction)