Claims assessment · Product claim

Climate-friendly meal” / “low-carbon menu item

Typical treatment across 5 reviewed regimes. Every verdict below is tied to a stated legal hook.

Market comparison

How this claim is typically treated

5 reviewed markets · one comparison

Market	Typical treatment	Legal basis	What is required
European UnionEU	Restricted	Empowering Consumers Directive (EmpCo)Official text View legal reasoning EmpCo Annex I; FIC Reg 1169/2011; UCPD	Generic climate claims on food banned without recognised excellent performance; Dictionary termCarbon footprintThe quantified greenhouse-gas emissions associated with a defined organisation, product, activity, event or other subject across a stated boundary and period.Read the full definition quantification per recognised LCA if used.
United KingdomUK	Conditional	DMCC Act 2024 — CMA green-claims enforcement Official text View legal reasoning CMA Code; ASA food rulings	Full-lifecycle footprint per item; comparison basis stated.
United StatesUS	Conditional	FTC Green Guides Official text View legal reasoning FTC 260.4	LCA basis; no implied health/environmental halo.
CanadaCA	Restricted	Competition Act greenwashing provisions (Bill C-59)Official text View legal reasoning Competition Act s.74.01(1)(b.1)	Pre-claim LCA testing.
AustraliaAU	Conditional	A direct source link has not yet been added for this assessment. View legal reasoning ACL s.18	Footprint data on file.

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Evidence context

These relationships are conditional. A listed standard does not automatically prove every use of the claim.

Disclosure against this standard provides evidence relevant to the claim; the standard does not certify performance.