Claims assessment · Generic claim
Dictionary termClean energyEnergy sources that produce little or no greenhouse-gas emissions in operation — a broader umbrella than "renewable" because it can include nuclear and other low-carbon sources.Read the full definition ” / “green power
Typical treatment across 5 reviewed regimes. Every verdict below is tied to a stated legal hook.
Market comparison
How this claim is typically treated
5 reviewed markets · one comparison
| Market | Typical treatment | Legal basis | What is required |
|---|---|---|---|
| European UnionEU | Prohibited | View legal reasoningEmpCo Annex I pt 4a — generic claims without recognised excellent environmental performance | Remove generic wording; use specific substantiated attribute |
| United KingdomUK | Restricted | View legal reasoningCMA Code (vague terms); CAP 11 | Define 'clean'; substantiate vs sector average |
| United StatesUS | Restricted | View legal reasoningFTC 260.4 — unqualified general benefit claims near-impossible to substantiate | Qualify with specific attribute |
| CanadaCA | Restricted | View legal reasoningCompetition Act s.74.01(1)(b.1)–(b.2), as amended by Bill C-15 (2026) | Product-level claims need an Dictionary termAdequate and proper testProduct-level environmental benefit claim requires testing **before** the claim; test must fit the claim's representationRead the full definition ; business/activity-level claims need Dictionary termSubstantiationThe documented body of relevant, reliable and current evidence that supports the exact wording, scope, comparison and overall impression of a claim before and while it is communicated.Read the full definition (the internationally recognised methodology requirement was repealed); reverse onus remains; private Tribunal access for business-level claims was removed. |
| AustraliaAU | Restricted | A direct source link has not yet been added for this assessment. View legal reasoningACL; ACCC principle on vague claims | Specific prominent qualification |
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