Claims assessment · Entity claim

Dictionary termWater NeutralA claimed state in which an activity's water footprint is reduced as far as possible and the residual footprint is offset through investment in water conservation or restoration.Read the full definition ” / “Dictionary termWater PositiveA corporate commitment to return more water to watersheds than an organisation consumes, through efficiency, reuse and replenishment projects in water-stressed basins.Read the full definition

Typical treatment across 5 reviewed regimes. Every verdict below is tied to a stated legal hook.

Market comparison

How this claim is typically treated

5 reviewed markets · one comparison

MarketTypical treatmentLegal basisWhat is required
European UnionEUProhibited
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EmpCo Annex I pt 4c logic — offset-based neutrality

Remove neutrality wording; report per Dictionary termESRS E3The European Sustainability Reporting Standard setting disclosure requirements on water and marine resources.Read the full definition

United KingdomUKRestricted
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CMA Code

Replenishment accounting defined; basin-level evidence

United StatesUSConditional
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FTC 260.4

Accounting-method Dictionary termSubstantiationThe documented body of relevant, reliable and current evidence that supports the exact wording, scope, comparison and overall impression of a claim before and while it is communicated.Read the full definition

CanadaCARestricted
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s.74.01(1)(b.2)

Methodology

AustraliaAURestricted

A direct source link has not yet been added for this assessment.

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ACL

Basin-level Dictionary termSubstantiationThe documented body of relevant, reliable and current evidence that supports the exact wording, scope, comparison and overall impression of a claim before and while it is communicated.Read the full definition

Last reviewed 22 Aug 2026This is an informational comparison, not legal advice.

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This is an informational reference, not legal advice. Verdicts reflect the typical use of this claim; exact wording, product, market and date can change the assessment.

Last verified 2026-08-22.

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