Claims assessment · Product claim
Dictionary termDirect tradeDirect trade is a sourcing approach in which buyers claim a closer purchasing relationship with producers, often outside a formal certification scheme.Read the full definition coffee
Typical treatment across 5 reviewed regimes. Every verdict below is tied to a stated legal hook.
Market comparison
How this claim is typically treated
5 reviewed markets · one comparison
| Market | Typical treatment | Legal basis | What is required |
|---|---|---|---|
| European UnionEU | Conditional | View legal reasoningUCPD Art. 6 | Unregulated term — evidence of actual direct purchasing relationships (contracts, prices paid) without intermediaries claimed away. |
| United KingdomUK | Conditional | View legal reasoningCMA Code | Contract and price records; define what 'direct' means. |
| United StatesUS | Conditional | View legal reasoningFTC Act s.5 | Purchase records substantiating disintermediation. |
| CanadaCA | Conditional | View legal reasoningCompetition Act s.74.01(1)(b.1) | Contract evidence. |
| AustraliaAU | Conditional | A direct source link has not yet been added for this assessment. View legal reasoningACL s.18 | Dictionary termSupply chainupstream focus (services, transport/logistics excluded)Read the full definition records. |
Review your exact wording
Next, add your wording, evidence and market context for a guided review.
Review your exact wording