Claim Explorer · reviewed example · Product claim
Dictionary termDirect tradeDirect trade is a sourcing approach in which buyers claim a closer purchasing relationship with producers, often outside a formal certification scheme.Read the full definition coffee
This page shows the EU-level EmpCo assessment. EU-27 country research keeps national implementation and unresolved country questions separate.
When the EmpCo rules apply
Member States must apply their measures implementing Directive (EU) 2024/825 from . This EU assessment does not decide how a specific claim is treated in a Member State.
Read the official Directive · Article 4(1) · Source checked .
Market comparison
How this claim is typically treated
1 of 1 active market with a published assessment
| Market | Typical treatment | Legal basis | What is required |
|---|---|---|---|
| European UnionEU | Conditional | View legal reasoningUCPD Art. 6 | Unregulated term — evidence of actual direct purchasing relationships (contracts, prices paid) without intermediaries claimed away. |
EU-27 context
Need country context?
Choose the market where the claim will appear. The EU Directive is the starting point; the country record shows the national source and questions still to check.
Review your exact wording with a market · Compare all 27 countries
What this country research does
It records dated sources and open questions; it does not decide that a claim is permitted in that market. The register began on 2026-08-28, and later findings carry their own check dates.
Review your exact wording
Next, add your wording, evidence and market context for a guided review.
Review this claim