Claims assessment · Forward claim
“100% sustainably sourced coffee by 2025” (target claim)
Typical treatment across 5 reviewed regimes. Every verdict below is tied to a stated legal hook.
Market comparison
How this claim is typically treated
5 reviewed markets · one comparison
| Market | Typical treatment | Legal basis | What is required |
|---|---|---|---|
| European UnionEU | Conditional | View legal reasoningUCPD Art. 6; EmpCo transition-claim rules (Art. 3) | Forward claims need a clear, objective, publicly available implementation plan with measurable targets, verified by independent third party (EmpCo Dictionary termTransition planA time-bound strategy linking an organisation's current business model to a climate-aligned future through targets, actions, governance, resources, dependencies and transparent progress.Read the full definition discipline). |
| United KingdomUK | Conditional | View legal reasoningCMA Code | Dictionary termMilestoneA milestone is a defined point in a plan or roadmap used to mark progress, completion or a required decision.Read the full definition evidence; report progress honestly incl. misses. |
| United StatesUS | Conditional | View legal reasoningFTC Act s.5 | Documented basis; update claims as dates pass — stale target claims are deceptive. |
| CanadaCA | Conditional | View legal reasoningCompetition Act s.74.01(1)(b.2) | Methodology-based progress tracking. |
| AustraliaAU | Conditional | A direct source link has not yet been added for this assessment. View legal reasoningACL s.18 (reasonable grounds) | Dictionary termReasonable groundsForward-looking claims need reasonable grounds at the time made or are deemed misleadingRead the full definition at time made; ACCC has pursued lapsed-target claims. |
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Standards and schemes relevant to this claim
These relationships are conditional. A listed standard does not automatically prove every use of the claim.
Requires a current valid certificate within the scheme's scope; certification supports but does not by itself prove the claim — wording must reflect certified scope and assurance level.
4C Code of Conduct v4.1 (valid from 1 July 2024); Audit Checklist v4.1; Logo and Claims Guideline v1.0Relationship basis: Standards review 02 · source-linked relationship review · 24 August 2026EnveritasCertification scheme · May support subject to conditionsRequires a current valid certificate within the scheme's scope; certification supports but does not by itself prove the claim — wording must reflect certified scope and assurance level.
Enveritas Certification Standards Version 25-26Relationship basis: Standards review 02 · source-linked relationship review · 24 August 2026Global Coffee Platform — Coffee Sustainability Reference Code (Coffee SR Code)Certification scheme · May support subject to conditionsRequires a current valid certificate within the scheme's scope; certification supports but does not by itself prove the claim — wording must reflect certified scope and assurance level.
Coffee Sustainability Reference Code v1.2 (renamed from Baseline Coffee Code); Equivalence Mechanism 2.0Relationship basis: Standards review 02 · source-linked relationship review · 24 August 2026