Claims assessment · Product claim
Ethically made
Typical treatment across 5 reviewed regimes. Every verdict below is tied to a stated legal hook.
Market comparison
How this claim is typically treated
5 reviewed markets · one comparison
| Market | Typical treatment | Legal basis | What is required |
|---|---|---|---|
| European UnionEU | Prohibited | View legal reasoningEmpCo Annex I pt 4a logic — generic claims without recognised excellent performance; UCPD Art 6 | Remove generic wording; specify verified attribute (named Dictionary termAuditA systematic, independent and documented process for obtaining objective evidence and evaluating it against defined criteria to determine the extent to which requirements are fulfilled.Read the full definition standard) |
| United KingdomUK | Restricted | View legal reasoningCMA Code — vague terms need substantiation | Define 'ethical' concretely; Dictionary termAudit evidenceAudit evidence is information used by an auditor or reviewer to support conclusions about whether a claim, control or disclosure is reliable.Read the full definition across tiers |
| United StatesUS | Restricted | View legal reasoningFTC s.5 general benefit principle | Specific-practice Dictionary termSubstantiationThe documented body of relevant, reliable and current evidence that supports the exact wording, scope, comparison and overall impression of a claim before and while it is communicated.Read the full definition ; qualification |
| CanadaCA | Restricted | View legal reasoningCompetition Act s.74.01(1)(b.1)–(b.2), as amended by Bill C-15 (2026) | Product-level claims need an Dictionary termAdequate and proper testProduct-level environmental benefit claim requires testing **before** the claim; test must fit the claim's representationRead the full definition ; business/activity-level claims need Dictionary termSubstantiationThe documented body of relevant, reliable and current evidence that supports the exact wording, scope, comparison and overall impression of a claim before and while it is communicated.Read the full definition (the internationally recognised methodology requirement was repealed); reverse onus remains; private Tribunal access for business-level claims was removed. |
| AustraliaAU | Restricted | A direct source link has not yet been added for this assessment. View legal reasoningACL s.18; ACCC vague-claims principle | Specific qualification |
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Standards and schemes relevant to this claim
These relationships are conditional. A listed standard does not automatically prove every use of the claim.