Claims assessment · Product claim
Ethically sourced coffee
Typical treatment across 5 reviewed regimes. Every verdict below is tied to a stated legal hook.
Market comparison
How this claim is typically treated
5 reviewed markets · one comparison
| Market | Typical treatment | Legal basis | What is required |
|---|---|---|---|
| European UnionEU | Restricted | View legal reasoningUCPD; EmpCo generic-claim logic | Generic ethics claim — must specify criteria (wages, labour standards, premiums) with evidence; CSDDD/FLR context raises the bar. |
| United KingdomUK | Restricted | View legal reasoningCMA Code | Named sourcing standard and Dictionary termAudit evidenceAudit evidence is information used by an auditor or reviewer to support conclusions about whether a claim, control or disclosure is reliable.Read the full definition . |
| United StatesUS | Conditional | View legal reasoningFTC 260.4 | Defined criteria + supplier Dictionary termVerificationThe evidence-based confirmation that a claim about events, data or results already obtained is truthfully stated within defined criteria, scope and materiality.Read the full definition . |
| CanadaCA | Restricted | View legal reasoningCompetition Act s.74.01(1)(b.2) | Methodology-based Dictionary termSubstantiationThe documented body of relevant, reliable and current evidence that supports the exact wording, scope, comparison and overall impression of a claim before and while it is communicated.Read the full definition of the ethics criteria. |
| AustraliaAU | Conditional | A direct source link has not yet been added for this assessment. View legal reasoningACL s.18 | Sourcing-standard evidence. |
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Standards and schemes relevant to this claim
These relationships are conditional. A listed standard does not automatically prove every use of the claim.
Requires a current valid certificate within the scheme's scope; certification supports but does not by itself prove the claim — wording must reflect certified scope and assurance level.
4C Code of Conduct v4.1 (valid from 1 July 2024); Audit Checklist v4.1; Logo and Claims Guideline v1.0Relationship basis: Standards review 02 · source-linked relationship review · 24 August 2026EnveritasCertification scheme · May support subject to conditionsRequires a current valid certificate within the scheme's scope; certification supports but does not by itself prove the claim — wording must reflect certified scope and assurance level.
Enveritas Certification Standards Version 25-26Relationship basis: Standards review 02 · source-linked relationship review · 24 August 2026Global Coffee Platform — Coffee Sustainability Reference Code (Coffee SR Code)Certification scheme · May support subject to conditionsRequires a current valid certificate within the scheme's scope; certification supports but does not by itself prove the claim — wording must reflect certified scope and assurance level.
Coffee Sustainability Reference Code v1.2 (renamed from Baseline Coffee Code); Equivalence Mechanism 2.0Relationship basis: Standards review 02 · source-linked relationship review · 24 August 2026