Sustainable fashion” / “sustainable clothing line

Generic sustainabilityCloseDictionary termSustainabilityThe capacity to maintain valued social, ecological and economic functions over time without depleting the foundations on which they depend or shifting unacceptable costs to others.Read the full definition → claims on collections banned without recognised excellent performance; specify certified fibres %, durabilityCloseDictionary termDurabilityDurability is the extent to which a claimed climate or sustainability outcome is expected to last without being reversed, weakened or materially undermined over the relevant time horizon.Read the full definition → tests, traceability.

CMA's fashion guidance demands specific, evidenced criteria per product.

Fibre-content rules + qualified attribute claims.

Bureau fashion-sector scrutiny; test/substantiationCloseDictionary termSubstantiationThe documented body of relevant, reliable and current evidence that supports the exact wording, scope, comparison and overall impression of a claim before and while it is communicated.Read the full definition → evidence.

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Specific evidenced claims only.