Claims assessment · Fund naming claim

“Sustainable fund” (product name)

Typical treatment across 5 reviewed regimes. Every verdict below is tied to a stated legal hook.

Market comparison

How this claim is typically treated

5 reviewed markets · one comparison

MarketTypical treatmentLegal basisWhat is required
European UnionEURestricted
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ESMA fund-names guidelines (2024/3852): 80% of investments meeting sustainability characteristics + exclusions; SFDR context

80% evidence; PAB/CTB exclusions; SFDR pre-contractual consistency

United KingdomUKRestricted
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FCA SDR PS23/16 — 'sustainable' in name requires label (Focus/Improvers/Impact/Mixed) or unnamed-product conditions; 70% test

Label + 70% test + consumer-facing disclosures; ESG 4.3 Dictionary termAnti-greenwashing ruleAn anti-greenwashing rule is a regulatory or supervisory requirement intended to prevent misleading sustainability claims in financial products, services or communications.Read the full definition

United StatesUSRestricted

A direct source link has not yet been added for this assessment.

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SEC Names Rule (80% policy); marketing rule; enforcement (DWS $19m, BNY $1.5m)

80% basket compliance; prospectus consistency

CanadaCARestricted

A direct source link has not yet been added for this assessment.

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CSA/CIRO fund naming guidance (2022)

Investment policy consistency

AustraliaAURestricted

A direct source link has not yet been added for this assessment.

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ASIC INFO 271; ASIC v Mercer/Vanguard precedents

Screens disclosed and actually applied

Last reviewed 22 Aug 2026This is an informational comparison, not legal advice.

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This is an informational reference, not legal advice. Verdicts reflect the typical use of this claim; exact wording, product, market and date can change the assessment.

Last verified 2026-08-22.

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