Claims assessment · Sector claim

100% sustainable cotton

Typical treatment across 5 reviewed regimes. Every verdict below is tied to a stated legal hook.

Market comparison

How this claim is typically treated

5 reviewed markets · one comparison

MarketTypical treatmentLegal basisWhat is required
European UnionEUConditional
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UCPD; textile labelling Reg 1007/2011

'Sustainable' undefined — specify scheme (BCI/organic/recycled) and Dictionary termMass balanceA chain-of-custody model in which materials with and without specified characteristics may be mixed while the quantities and associated claims are controlled through defined accounting rules, boundaries and...Read the full definition vs physical Dictionary termTraceabilityThe ability to follow a product through specified stages of production, processing and distribution, providing visibility of origin and movement but not proof of responsible production.Read the full definition ; % composition accuracy.

United KingdomUKConditional
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CMA Code (fashion guidance)

Scheme disclosure; Dictionary termMass balanceA chain-of-custody model in which materials with and without specified characteristics may be mixed while the quantities and associated claims are controlled through defined accounting rules, boundaries and...Read the full definition caveat prominent.

United StatesUSConditional
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FTC Textile Rules + 260.4

Fibre-content Dictionary termAccuracyA core quality principle for emissions and sustainability data: reported values should be systematically neither over- nor understated, with uncertainty reduced as far as practicable.Read the full definition ; qualify 'sustainable' scheme basis.

CanadaCAConditional
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Competition Act s.74.01(1)(b.1)

Dictionary termChain of custodyA system for controlling materials, products and associated information so that specified characteristics and claims can be transferred through stages of a supply chain.Read the full definition test evidence.

AustraliaAUConditional

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ACL s.18

Scheme Dictionary termVerificationThe evidence-based confirmation that a claim about events, data or results already obtained is truthfully stated within defined criteria, scope and materiality.Read the full definition ; ACCC textile sweep precedent.

Last reviewed 22 Aug 2026This is an informational comparison, not legal advice.

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Important limit

This is an informational reference, not legal advice. Verdicts reflect the typical use of this claim; exact wording, product, market and date can change the assessment.

Last verified 2026-08-22.

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