Claims assessment · Generic entity claim

Sustainable company

Typical treatment across 5 reviewed regimes. Every verdict below is tied to a stated legal hook.

Market comparison

How this claim is typically treated

5 reviewed markets · one comparison

MarketTypical treatmentLegal basisWhat is required
European UnionEUProhibited
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EmpCo Annex I pts 4a/4b — generic trader claims without recognised excellent performance

Remove; specific substantiated attributes; Taxonomy-aligned share if financial

United KingdomUKRestricted
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CMA Code; FCA ESG 4.3

Whole-business claim needs whole-business Dictionary termSubstantiationThe documented body of relevant, reliable and current evidence that supports the exact wording, scope, comparison and overall impression of a claim before and while it is communicated.Read the full definition

United StatesUSRestricted
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FTC 260.4

Specific qualification

CanadaCARestricted
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Competition Act s.74.01(1)(b.1)–(b.2), as amended by Bill C-15 (2026)

Product-level claims need an Dictionary termAdequate and proper testProduct-level environmental benefit claim requires testing **before** the claim; test must fit the claim's representationRead the full definition ; business/activity-level claims need Dictionary termSubstantiationThe documented body of relevant, reliable and current evidence that supports the exact wording, scope, comparison and overall impression of a claim before and while it is communicated.Read the full definition (the internationally recognised methodology requirement was repealed); reverse onus remains; private Tribunal access for business-level claims was removed.

AustraliaAURestricted

A direct source link has not yet been added for this assessment.

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ACL; ACCC broad-claims principle

Qualification; evidence across operations

Last reviewed 22 Aug 2026This is an informational comparison, not legal advice.

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Important limit

This is an informational reference, not legal advice. Verdicts reflect the typical use of this claim; exact wording, product, market and date can change the assessment.

Last verified 2026-08-22.

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