Competition Act greenwashing provisions (Bill C-59)

In plain language

What this law does

Canada's anti-greenwashingCloseDictionary termGreenwashingCommunication or presentation that creates a misleading impression of environmental or sustainability performance, whether through falsehood, vagueness, selective disclosure, unsupported comparison or...Read the full definition → provisions as amended by Bill C-59 (2024) and narrowed by Bill C-15 (Royal Assent 26 March 2026). Product-level environmental claims require an adequate and proper testCloseDictionary termAdequate and proper testProduct-level environmental benefit claim requires testing **before** the claim; test must fit the claim's representationRead the full definition → conducted before the claim is made. Business/activity-level claims remain subject to substantiationCloseDictionary termSubstantiationThe documented body of relevant, reliable and current evidence that supports the exact wording, scope, comparison and overall impression of a claim before and while it is communicated.Read the full definition →, but Bill C-15 repealed the requirement that such substantiation follow an 'internationally recognised methodology' and removed third-party private access to the Competition Tribunal for business-level claims. Reverse onus remains on the business; Bureau guidance is being updated.