United States · guidance

FTC Green Guides

16 CFR Part 260 (Guides for the Use of Environmental Marketing Claims)

In forceApplies 2012-10-11Verified 2026-08-25

Scope

All marketers of products/services with environmental claims in US commerce

Penalties

FTC Act s.5 enforcement; civil penalties via Penalty Offense Authority notices

Last verified

2026-08-25

In plain language

What this law does

Guides for environmental marketing claims under FTC Act s.5: claims need competent and reliable scientific evidence with clear qualification. The 2012 version remains in force; a revision under review since December 2022 is expected during 2026.

Formal requirements

What the law requires

Reviewed provisions grouped by practical purpose. Use the official text for the full legal context.

Who and what it covers

  1. General Dictionary termEnvironmental benefitAny representation tied to protecting/restoring the environment or mitigating climate change — read broadlyRead the full definition claim

    16 CFR 260.4 — FTC Green Guides (16 CFR Part 260) · instrument-level citation

Claims

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164 of 164 connected claims shown

Examples in this selection

  • Carbon Climate
  • Carbon Climate
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  • Carbon Climate