Engaging 2 billion people on our sustainabilityCloseDictionary termSustainabilityThe capacity to maintain valued social, ecological and economic functions over time without depleting the foundations on which they depend or shifting unacceptable costs to others.Read the full definition → journey

'Engaging' is unverifiable as framed — impressions/reachCloseDictionary termREACHREACH is the European Union chemicals framework for the registration, evaluation, authorisation and restriction of chemical substances.Read the full definition → ≠ engagement; such mega-claims need a defensible counting method or reframing.

High pufferyCloseDictionary termPufferyExaggerated promotional claims no reasonable consumer would take literally — legally tolerated, but a contested boundary in green claims.Read the full definition →/meaningfulness risk; counting method or drop the figure.

ReachCloseDictionary termREACHREACH is the European Union chemicals framework for the registration, evaluation, authorisation and restriction of chemical substances.Read the full definition → methodology on file.

SubstantiationCloseDictionary termSubstantiationThe documented body of relevant, reliable and current evidence that supports the exact wording, scope, comparison and overall impression of a claim before and while it is communicated.Read the full definition → of the count effectively required.

A direct source link has not yet been added for this assessment.

Method disclosed.