Claim Explorer · reviewed example · Engagement claim
Engaging 2 billion people on our Dictionary termSustainabilityThe capacity to maintain valued social, ecological and economic functions over time without depleting the foundations on which they depend or shifting unacceptable costs to others.Read the full definition journey
This page shows the EU-level EmpCo assessment. EU-27 country research keeps national implementation and unresolved country questions separate.
When the EmpCo rules apply
Member States must apply their measures implementing Directive (EU) 2024/825 from . This EU assessment does not decide how a specific claim is treated in a Member State.
Read the official Directive · Article 4(1) · Source checked .
Market comparison
How this claim is typically treated
1 of 1 active market with a published assessment
| Market | Typical treatment | Legal basis | What is required |
|---|---|---|---|
| European UnionEU | Restricted | View legal reasoningUCPD Art. 6 | 'Engaging' is unverifiable as framed — impressions/Dictionary termREACHREACH is the European Union chemicals framework for the registration, evaluation, authorisation and restriction of chemical substances.Read the full definition ≠ engagement; such mega-claims need a defensible counting method or reframing. |
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