Climate & Environment
Risk Communication
Definition
Risk communication is the interactive exchange of information and opinion about risks among assessors, managers, affected communities and the wider public. Effective practice is two-way: listening to concerns and knowledge as well as conveying assessments, being transparent about uncertainty, and enabling informed decisions rather than merely reassuring or alarming.
References
Supports definition and framing.
Supports definition and framing.
Overview
How it is used
The discipline structures WHO outbreak communication, chemical and nuclear safety engagement, climate risk communication, and corporate crisis and community relations practice.
Why it matters
Sustainability transitions require public trust in science and institutions; risk communication is where that trust is built or squandered.