ISO 14021 is the standard for self-declared environmental claims — the labels, statements and symbols companies make about their own products without third-party certification. Now in its third edition (ISO 14021:2026, "Environmental statements and programmes for products"), it defines requirements for claim accuracy, verifiability and non-deceptiveness, specifies how common claims such as "recyclable," "recycled content," "compostable" or "reduced resource use" should be qualified, and restricts vague terms. Its practical importance is legal: regulators and courts assessing greenwashing use it as the reference for what an honest self-declared claim requires — accurate, specific, substantiated, and not likely to mislead. Compliance is voluntary, but the standard defines the benchmark against which green claims are judged under consumer-protection law. The 2026 third edition updates the standard for current claim practice, addressing digital claims and tightening requirements on substantiation and lifecycle thinking. It is explicitly referenced in EU policy work on empowering consumers and green claims, so its definitions increasingly carry legal weight beyond voluntary use. Using this framework does not by itself verify data accuracy, legal compliance or sustainability performance.
Conditional relationships
Claims it may support
A relationship does not mean that the standard proves or validates every use of a claim.