EmpCo claim requirements
Future environmental claims
Review environmental targets and transition promises by recording the baseline, deadline, delivery plan, resources, monitoring and current progress.
Illustrative wording
A claim that could start this review
“We will be net zero by 2030.”
This example is written by EmpCo for orientation. It is not a quotation, company evidence or a finding that the rule applies.
Clarify
What must be established
- What measurable outcome is promised, from which baseline and by what date?
- What public implementation plan and resources support it?
- Who independently monitors progress, and where can consumers see the findings?
Evidence
What to obtain
- A specific, measurable and time-bound target.
- A public implementation plan showing the actions and resources intended to deliver it.
- Independent expert monitoring arrangements and current progress evidence.
Communication
What should be clear
- State the target, deadline and current progress.
- Make the implementation plan and verification arrangements findable.
Unresolved until reviewed
What EmpCo does not assume
- Whether the statement is still future-facing on the intended publication date.
- Whether the implementation plan and independent monitoring meet the relevant requirements.
Next action
Move the record forward.
Record the target, baseline, deadline, implementation plan, monitoring arrangements and latest progress before deciding whether to keep or narrow the commitment.
Legal source
Why this question appears
The Directive addresses future environmental performance claims where clear, objective, publicly available and verifiable commitments and an implementation plan are absent. This cue does not decide whether that test is met.
Article 1(2)(b): UCPD Article 6(2)(d); recital 4
Source checked 2026-10-06. This is an EU-level Directive source. National implementation, sector rules, complete presentation and intended use require separate review.Use this requirement
Apply it to exact wording and evidence.
A requirement page explains the work. A saved review records the wording, context, evidence state, sources and unresolved questions.