EmpCo claim requirements

Climate-neutral and offset claims

Separate measured emissions and direct reductions from carbon credits, especially when wording suggests a neutral, reduced or positive product impact.

Claim level
Product · Service · Business contribution
Source checked
Review state
Guidance available · evidence not checked

Illustrative wording

A claim that could start this review

“This product is climate neutral through verified offsets.”

This example is written by EmpCo for orientation. It is not a quotation, company evidence or a finding that the rule applies.

Clarify

What must be established

  • Is the claim about a product, service, organisation or contribution?
  • What lifecycle and emissions boundary was measured?
  • Does the asserted product impact rely on greenhouse-gas offsets or credits?

Evidence

What to obtain

  • The emissions inventory, lifecycle boundary and calculation method for the stated subject.
  • Direct emissions reductions separated from purchased or retired credits.
  • Credit programme, quantity, vintage, retirement record and claim-period details.

Communication

What should be clear

  • Separate direct reductions from purchased or retired credits.
  • State the measured boundary, period and role of any credits.

Unresolved until reviewed

What EmpCo does not assume

  • Whether the assertion concerns a product or another subject.
  • Whether the asserted impact is based on offsetting in the sense addressed by the Directive.

Next action

Move the record forward.

Separate measured emissions and direct reductions from credit use, identify the exact product-impact wording, and send the complete presentation for responsible review.

Legal source

Why this question appears

The Directive adds a prohibition concerning claims, based on greenhouse-gas offsetting, that a product has a neutral, reduced or positive environmental impact. A reference to offsets does not by itself establish such a claim or reliance.

Empowering Consumers for the Green Transition Directive (EU) 2024/825 — enacted text (opens in a new tab)

Article 1(4) and Annex point (2): UCPD Annex I point 4c; recital 12

Source checked 2026-10-06. This is an EU-level Directive source. National implementation, sector rules, complete presentation and intended use require separate review.

Use this requirement

Apply it to exact wording and evidence.

A requirement page explains the work. A saved review records the wording, context, evidence state, sources and unresolved questions.