EmpCo claim requirements
Broad environmental claims
Review broad wording such as “green”, “sustainable” or “eco-friendly” by identifying the precise benefit, subject and visible qualification.
Illustrative wording
A claim that could start this review
“Our packaging is eco-friendly.”
This example is written by EmpCo for orientation. It is not a quotation, company evidence or a finding that the rule applies.
Clarify
What must be established
- What precise environmental attribute is being claimed?
- What product, material, activity or lifecycle stage does it cover?
- What qualification will a consumer see on the same medium?
Evidence
What to obtain
- The specific environmental attribute being claimed.
- The product, material, lifecycle stage and market covered by the claim.
- The measurement or recognised performance basis supporting that precise attribute.
Communication
What should be clear
- State the specific benefit rather than relying on a broad description.
- Keep the claim boundary and any material qualification beside the wording.
Unresolved until reviewed
What EmpCo does not assume
- Whether the wording is a generic environmental claim in its complete presentation.
- Whether recognised excellent environmental performance can be demonstrated for the stated scope.
Next action
Move the record forward.
Replace the broad description with the precise, evidenced attribute and its scope, or hold the wording until those facts and supporting material are confirmed.
Legal source
Why this question appears
The Directive addresses generic environmental claims and the conditions attached to demonstrating recognised excellent environmental performance. The wording cue alone does not establish that the rule applies.
Article 1(1)(b), Article 1(2)(a), Article 1(4) and Annex point (2): UCPD Article 2(p), Article 6(1)(b), Article 2(s) and Annex I points 4a and 4b
Source checked 2026-10-06. This is an EU-level Directive source. National implementation, sector rules, complete presentation and intended use require separate review.Use this requirement
Apply it to exact wording and evidence.
A requirement page explains the work. A saved review records the wording, context, evidence state, sources and unresolved questions.